As the summer heat takes hold, travelers are flocking to cooler regions and seeking enriching experiences during their holidays. According to Ctrip data, family travel bookings now account for 35% of all summer orders, while educational travel has seen a remarkable surge of 175%.
Regions such as northeast China, southwest China, and northwest China have become top summer destinations, offering respite from high temperatures and a wealth of activities for all ages. Families are not only escaping the heat but also looking to create lasting memories through educational and cultural experiences.
The rise in cultural consumption is a key driver behind this travel boom. Visitors are increasingly drawn to concerts, music festivals, anime and gaming events, as well as immersive experiences in cultural venues and historical districts. These activities provide spiritual fulfillment and a deeper connection to local culture, making them a popular choice for summer getaways.
As summer progresses, the trend towards combining leisure with cultural enrichment shows no signs of slowing down, indicating a shift in how people choose to spend their holiday time.
Reference(s):
Travel surge driven by cultural consumption during summer holiday
cgtn.com
