For over three decades, Swiss computer peripherals giant Logitech has been a significant player in the Chinese mainland market. Established with its first manufacturing facility in Suzhou, Jiangsu Province, thirty years ago, the company has continued to expand its footprint, embracing the dynamic landscape of China’s tech industry.
Under the guiding principle of \"In China, For China,\" Logitech has tailored its business approach to align with local needs and preferences. This strategy underscores the company’s commitment to the Chinese mainland, ensuring that their products and services resonate with the local consumer base.
In a recent interview with CGTN reporter Wang Tianyu, CEO Hanneke Faber delved into Logitech’s development plans within China. Faber highlighted the company's focus on integrating artificial intelligence (AI) into their product lines, aiming to enhance user experience and drive innovation. Additionally, sustainability remains a cornerstone of Logitech’s strategy, with initiatives aimed at reducing environmental impact and promoting responsible manufacturing practices.
As the intersection of technology and environmental consciousness becomes increasingly important, Logitech's approach in the Chinese mainland serves as a model for how global companies can adapt and thrive by embracing local strategies and prioritizing sustainable growth.
Reference(s):
cgtn.com
