China has cemented its role as the world's largest automobile seller, achieving a groundbreaking milestone as the top car exporter last year. This impressive feat has been largely fueled by the booming electric vehicle (EV) industry.
The country saw approximately 150 new EV models launched in the past year, intensifying competition and putting pressure on traditional OEM giants. Rising production volumes from Chinese automakers have made the market fiercely competitive.
This week, BizTalk engages in a conversation with Oliver Blume of the Volkswagen Group and Chris Brownridge of Rolls-Royce Motor Cars to delve into their strategies for not only surviving but thriving amidst the intense competition in China's dynamic auto market.
Reference(s):
cgtn.com
