China's tourism sector has kicked off the five-day Labor Day holiday with vibrant activity, showcasing a shift in travel preferences among the nation’s explorers.
Rising Popularity of Lesser-Known Destinations
Departing from the usual hotspots, third and fourth-tier cities like Tianshui, Lishui, and Jinhua are experiencing a surge in popularity. According to leading Chinese travel service provider Ctrip, travel bookings to these destinations have increased by 40 percent year-on-year. This trend highlights a growing interest in exploring hidden gems away from the bustling metropolises.
Moreover, county-level regions are witnessing an even more impressive uptick, with hotel reservations soaring by 64 percent and ticket bookings skyrocketing by 200 percent compared to last year. This shift not only boosts local economies but also encourages sustainable tourism by distributing visitor traffic more evenly across the country.
Travelers are increasingly seeking unique cultural experiences and authentic interactions, driving the demand for destinations that offer a break from the typical tourist trails. This diversification in travel choices reflects a broader trend towards immersive and sustainable travel, aligning with the preferences of young global citizens and digital nomads alike.
As the holiday season continues, the momentum is expected to build, with more travelers opting for these emerging destinations. This movement not only supports regional development but also enriches the overall travel landscape in China, making it a win-win for both tourists and local communities.
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Diverse trends amid travel boom on first day of Labor Day holiday
cgtn.com
