Rolls-Royce Motor Cars continues to accelerate its presence in China, now the brand's second-largest market globally. Responding to the burgeoning demand for bespoke luxury vehicles, the British automaker established a private office in Shanghai last year, marking its second international hub after Dubai.
At the Beijing Auto Show, CGTN correspondent Wang Tianyu engaged with Chris Brownridge, CEO of Rolls-Royce, to delve into the company's strategic focus on the Chinese market. Brownridge highlighted that Chinese clients are increasingly seeking highly personalized services, driving Rolls-Royce to innovate and tailor their offerings to meet these discerning tastes.
The Shanghai office serves as a pivotal point for customer engagement, ensuring that clients receive exclusive and customized experiences. This expansion underscores Rolls-Royce's commitment to catering to the unique preferences of Chinese luxury car enthusiasts.
Looking ahead, Brownridge expressed optimism about the market's potential, emphasizing the brand's dedication to sustainability and cutting-edge technology. As China continues to be a key player in the global luxury automotive sector, Rolls-Royce is poised to lead with its unparalleled craftsmanship and tailored services.
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Rolls-Royce CEO: High demand for customized services in China
cgtn.com
