China’s spring economy is experiencing a vibrant surge, driven by a booming tourism sector and innovative leisure activities. In the first quarter of 2024, the New Year and Spring Festival holidays catalyzed a significant increase in the Chinese tourism market, setting the stage for sustained prosperity.
As the nation moves into the second quarter, rising temperatures across China have led to a heightened demand for spring outings and flower appreciation. These activities have seamlessly integrated with high-quality leisure and cultural consumption, maintaining the momentum from the previous quarter.
Flower viewing and spring outings have become essential pastimes in various regions, offering both locals and visitors the opportunity to enjoy the beauty of nature. The creation of diverse products and creative settings has fostered shared spaces where hosts and guests can revel in the seasonal blooms.
Responding to the trends of the “spring economy” and “flower economy,” travel service providers have introduced new flower-themed travel packages. These offerings range from weekend getaways and short trips with high repeat rates to long-distance flower-viewing tours to international destinations such as Japan, the Netherlands, and Thailand.
The alignment of supply and demand in the tourism sector has generated positive market expectations, highlighting the significant role of the spring economy in driving China’s overall growth and prosperity.
Reference(s):
China's spring economy: Fueling prosperity, industry, rural growth
cgtn.com
