The Qingming Festival, also known as Tomb-Sweeping Day or Pure Brightness Day, is a significant traditional holiday in the Chinese mainland. Falling around April 5 each year, it involves paying respects to ancestors and enjoying the arrival of spring.
This year, the festival was extended to three days, spanning from April 4 to April 6, giving people more time for both solemn activities and joyful outings. Residents flocked to gravesites to honor departed loved ones and took the opportunity to embark on nature walks and spring excursions.
During this extended holiday, travel activities saw a noticeable surge. Many returned to their hometowns for ancestral rites, while others explored scenic spots and engaged in leisurely pursuits such as flower appreciation and camping. The blend of tradition and the desire to embrace the season fueled the increase in travel expenditure.
Consumer research by iiMedia Research revealed that approximately 66% of respondents intended to visit graves to honor their ancestors, demonstrating a strong commitment to traditional customs. Additionally, 36% planned spring outings to immerse themselves in nature, and 31% were eager to explore various scenic destinations. Other popular activities included relaxing at home and engaging in camping, with 26% and 25% of participants respectively opting for these choices.
Reference(s):
cgtn.com
