The Qingming Festival, also known as Tomb-Sweeping Day, is a cherished traditional holiday in China, celebrated on the 15th day after the March equinox, typically falling around April 5 in the Gregorian calendar. Recognized as one of the \"twenty-four solar terms,\" Qingming holds deep cultural significance as a time for honoring ancestors and enjoying the rejuvenation of spring.
Historically, Qingming was second only to the Spring Festival in grandeur, marking a period for outdoor activities and communion with nature. Since its establishment as a public holiday in 2008, the festival has maintained its importance, offering a three-day break that often extends from April 4 to April 6 by incorporating weekends. This extension has provided ample opportunity for both solemn rituals and joyful spring outings.
During this year's Qingming Festival, there was a notable surge in travel activities across China. Many individuals traveled back to their hometowns to pay respects at ancestral gravesites, while others took advantage of the holiday to embark on nature walks and flower appreciation trips. Additionally, a growing number of people chose to explore diverse destinations, embracing the vibrant spring atmosphere and experiencing various local customs and cultures.
According to consumer research by iiMedia Research, approximately 66% of respondents intended to honor their ancestors by visiting gravesites, reflecting a strong adherence to traditional customs. Furthermore, 36% planned to engage in spring outings to connect with nature, and 31% were interested in traveling to scenic spots. Other popular activities included relaxing at home (26%) and camping (25%), highlighting a diverse range of preferences among festival-goers.
This blend of traditional reverence and modern leisure activities underscores the dynamic nature of the Qingming Festival, making it a pivotal period for both cultural expression and economic activity within the travel sector.
Reference(s):
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