In the heart of Shandong province, the small county of Pingdu has emerged as a powerhouse in the global beauty industry. Renowned for manufacturing nearly 70 percent of the world's false eyelashes, Pingdu has captured the attention of beauty enthusiasts and entrepreneurs alike.
The surge in popularity of false eyelashes among consumers has driven Pingdu's factories to innovate and expand their reach. By leveraging cross-border e-commerce platforms, these manufacturers are not only meeting the diverse needs of customers worldwide but also setting new standards in quality and design.
Reporter Hou Jing explores the intricate manufacturing processes that make Pingdu's eyelashes stand out in a competitive market. From meticulous craftsmanship to advanced technology, the industry cluster in Pingdu exemplifies how traditional manufacturing can adapt to modern market demands.
Pingdu's success story is a testament to the county's ability to blend local expertise with global strategies, ensuring that their products remain at the forefront of the beauty trend. As the demand for high-quality beauty products continues to rise, Pingdu is well-positioned to maintain its leadership in the global market.
Reference(s):
BizFocus Ep. 78: Pingdu's industry cluster meets global beauty demand
cgtn.com
