As the 5th day of the Lunar New Year unfolds, Yuntai Mountain has become a vibrant hub of cultural celebration. This iconic destination, nestled in the heart of China, has welcomed an impressive 160,000 domestic tourists in just the first four days of the Spring Festival. This marks a significant 48% increase compared to the same period in 2023.
Among the influx of visitors, 60% originate from provinces outside Yuntai Mountain's immediate region, highlighting the mountain's growing appeal across the country. Additionally, over 80% of these tourists are young adults in their twenties, thirties, and forties, reflecting a dynamic shift in holiday preferences.
Rather than indulging in material purchases, this generation is prioritizing enriching experiences such as travel and cultural performances. The celebrations at Yuntai Mountain not only honor the Chinese god of wealth but also emphasize the importance of tradition and community. This trend underscores a broader movement towards valuing meaningful experiences over materialism during the Spring Festival.
Reference(s):
Chinese Spring Festival drives surge in spending on traditions
cgtn.com
