In an electrifying finale on Tuesday, December 23, the Phygital Games of the Future 2025 wrapped up a six-day showcase in Abu Dhabi, UAE, spotlighting a bold new era of sport. Over 2,000 players from across the globe competed in 11 hybrid events, from phygital football to basketball, blending digital arenas with real-world fields.
So what are phygital games? Think of an e-sports match that spills onto a traditional court. To earn their spot in phygital football, athletes first face off in a virtual stadium before taking the action onto a physical pitch. This fusion keeps both audience and participants engaged with the best of gaming and athletics in one seamless experience.
Data shows the phygital sector is on a rocket ride. Research firm SportTech Insights estimates the global phygital games market will exceed $2 billion in 2025 and skyrocket to $5.5 billion by 2029, achieving double-digit growth. "With the e-sports scene booming, phygital sports are poised for further breakthroughs," says Nis Hatt, CEO of Phygital International.
The momentum extends to the Chinese mainland, the world's second-largest economy. Cui Kai, representative of the world phygital community in China, predicts annual growth of 20-30 percent, potentially expanding the market to 30-50 billion yuan within three to five years.
For young global citizens and digital nomads searching for fresh experiences, phygital games offer a new playground. No more choosing between screens and sidelines – this emerging sport delivers both worlds in one high-energy package.
Reference(s):
cgtn.com
