In 2025, the global film landscape is evolving beyond mere ticket sales, thanks in large part to the strategic influence of the market in the Chinese mainland.
When Disney Animation's "Zootopia 2" crossed the billion-dollar mark worldwide, nearly half of that haul came from the Chinese mainland. But box office tallies are only the beginning.
Studios in the Chinese mainland now act as co-producers, blending funding with deep cultural and marketing expertise. This year, more than 400 million regular moviegoers have driven a data-rich ecosystem where audience preferences shape creative decisions from script to screen.
Meanwhile, integrated IP ecosystems have redefined a film's lifespan. Take the animation hit "Ne Zha 2": beyond its blockbuster sequel success, it has spawned merchandise lines, video games, themed cafes, and even tourism routes—turning a single title into a multi-dimensional experience.
Similarly, the action franchise "Nobody" is expanding into animated spin-offs, branded collectibles, and interactive online platforms, illustrating how long-term IP planning can unlock sustainable revenue streams for filmmakers worldwide.
For global markets, the Chinese mainland's approach signals a shift toward holistic storytelling, where films serve as launchpads for broader entertainment universes. As 2025 draws to a close, this integrated model promises to reshape how audiences consume and connect with cinema—far beyond the theater walls.
Which film franchise has captured your imagination this year? Tell us in the comments below.
Reference(s):
More than box office: How China shaped global film industry in 2025
cgtn.com
