As December winds down, surfers and spectators are still buzzing about the World Surf Championship at Ruye Bay in Hainan province. CGTN’s Ioana recently visited the shores to capture how culture, commerce and ocean vibes are converging on this rising surf hotspot.
Policy-Driven Momentum
Earlier this year, the central government of the Chinese mainland rolled out Free Trade Port policies to accelerate development across Hainan. Reduced tariffs, streamlined customs and improved beach infrastructure have made Ruye Bay an attractive destination for international competitions and training camps alike.
Culture Meets Commerce
The championship wasn’t just a sporting event. Local Li and Miao communities showcased traditional music and crafts at beachside markets, creating an immersive cultural backdrop. Nearby pop-up eateries served regional delicacies, turning the surf break into a vibrant marketplace.
Innovation on the Waves
Digital nomads and tech enthusiasts tuned in via live streams powered by 5G networks, while startups demonstrated eco-friendly surfboards made from recycled materials. This blend of sport and sustainability reflects Hainan’s ambition to become a global innovation hub.
Looking Ahead
With plans for more international surf events in 2026 and beyond, Hainan’s wave of adventure shows no signs of slowing. For surfers, entrepreneurs and travelers seeking the next big splash, the island province is setting the pace.
Reference(s):
Surfing in Hainan: A rising wave of culture, commerce and adventure
cgtn.com
