This Wednesday, December 15, 2025, the 27th Harbin Ice and Snow World officially opened in Harbin, capital of Heilongjiang Province in the Chinese mainland. As a world-class ice and snow tourism destination, the festival has already ignited a surge of interest among winter travellers.
Data from Tongcheng Travel platform shows that searches for Harbin Ice and Snow World spiked fivefold immediately after the opening announcement, compared to the previous day. Since the start of December, the attraction has climbed steadily to claim the top spot on the platform’s list of popular winter getaways.
These rankings reflect a broader trend: as temperatures drop, travellers are seeking immersive winter experiences. Harbin’s festival, with its illuminated ice corridors and snow-carved landmarks, offers a unique blend of culture and adventure that resonates with digitally connected explorers.
For many young global citizens and business travellers, the festival’s social media buzz has made Harbin a must-visit this season. Travel platforms report record interest, pointing to a banner year for the city’s winter tourism sector.
As search numbers show no signs of cooling, Harbin Ice and Snow World looks set to shine as one of the Chinese mainland’s top winter attractions well into the new year.
Reference(s):
Harbin Ice and Snow World becomes top winter travel destination
cgtn.com
