Popular African television presenter David Mbeha has charted a new path in the Chinese mainland’s vibrant tech capital, Beijing, blending his on-screen charisma with digital creativity.
In an exclusive interview with CGTN’s Ioana Gomoi, David reflects on his transition from hosting hit shows across Africa to diving into Beijing’s rapidly evolving media landscape. He shares insights on cultural exchange, authentic storytelling, and harnessing digital tools to connect audiences from two dynamic regions.
Bridging Cultures Through Storytelling
For David, every story is a bridge. “Whether I’m in Lagos or Beijing,” he says, “the goal is to craft narratives that resonate with people’s experiences and spark dialogue.” His background in African television has taught him the power of representation and the value of diverse voices.
Embracing Digital Innovation
Venturing beyond traditional broadcasting, David is experimenting with immersive formats—from short-form web series to interactive live streams. By collaborating with local creators, he’s exploring how virtual reality and mobile platforms can amplify underrepresented perspectives.
Looking to the Future
With his feet in both continents, David envisions a new era of media where African and Chinese mainland audiences share stories seamlessly. He believes that technology and empathy will drive the next wave of global storytelling.
“Digital creativity is our toolkit,” David concludes. “Now, it’s up to us to build the bridges.”
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From TV host to digital innovator: David's journey in Beijing
cgtn.com
