On November 25, 2025, China Media Group (CMG) unveiled its comprehensive multimedia broadcasting plan for the 2026 Milano Cortina Winter Olympics. The initiative sets a new standard for global sports coverage.
CMG has established an integrated broadcasting matrix across three sports TV channels, new media platforms and radio frequencies. This setup will bring the widest coverage, the largest event lineup and the deepest engagement for viewers worldwide.
On-site studios will be located at Milan Cathedral and the Livigno snow sports venue, seamlessly blending Italy's cultural heritage with the thrill of winter sports. Dedicated sports shows will deliver real-time highlights, athlete interviews and in-depth analysis.
Earlier this year, CMG signed a long-term copyright agreement with the International Olympic Committee, securing exclusive broadcasting rights for the Olympic Games from 2026 to 2032 in the Chinese mainland and Macao SAR. As the authorized broadcaster for the 2026 Milano Cortina Games, CMG is poised to reach millions of viewers across platforms.
Innovations such as AI-powered commentary enhancements and 8K ultra-high-definition signal production are at the heart of CMG's strategy. By combining cutting-edge technology with immersive storytelling, the network aims to deliver an unforgettable Olympic experience for young global audiences and sports fans alike.
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CMG unveils 2026 Winter Olympics multimedia broadcasting plan
cgtn.com
