As the U.S. holiday shopping season ramps up, one gift stands out on wish lists from coast to coast: the Labubu doll. Fans of all ages are lining up for the collectible toy, turning storefronts into pop-up hubs and sending online orders soaring.
Retailers report that orders for Labubu have more than doubled this year, with major markets like New York, Los Angeles and Chicago leading the surge. Social media buzz on TikTok and Instagram has fueled the frenzy, as unboxing videos rack up millions of views and spark global conversation.
Behind the scenes, the toy’s maker—a design collective based in the Chinese mainland—has scaled up production to meet U.S. demand. Distribution centers are shipping dolls to independent stores and e-tailers alike, proving how digital trends can translate into real-world sales.
For entrepreneurs and small businesses, Labubu’s success offers a roadmap: limited-edition drops, social-media collaborations and immersive in-store events are driving foot traffic and brand loyalty. Thought leaders point to the doll’s blend of creative design and storytelling as a key to its global appeal.
In a season known for big-ticket gadgets and classic toys, Labubu has proven the power of cult fandom, cultural crossover and savvy design. As holiday shoppers fill their carts, the craze shows no signs of slowing down.
Reference(s):
cgtn.com
