As the Double 11 shopping festival wraps up this week, China’s annual online spree is revealing a shift toward smarter, greener and more emotionally resonant purchases. From AI-powered refrigerators to collectible blind boxes, consumers are rethinking retail in real time.
A Policy-Driven Boost
This year, the Chinese government released the final tranche of a 300 billion yuan package in ultra-long special treasury bonds, earmarked for trade-ins of home appliances and vehicles. By subsidizing upgrades, officials aim to revive domestic demand and pave the way for next-generation consumer goods.
AI-Powered Gadgets Steal the Spotlight
On Alibaba’s Tmall, sales of smart glasses surged 25-fold year on year by October 30. Robotics brands such as DEEP Robotics and UBTECH Robotics reported double-digit growth as virtual demos and AI features drove engagement.
Meanwhile, on JD.com, consumer electronics with AI capabilities more than doubled year on year by Tuesday, November 11. Smart glasses led the charge with a 346 percent jump, followed by digital cameras at 238 percent and action cameras at 220 percent.
Shifting Consumer Mindsets
“Tech products such as smart home systems and health-monitoring devices are becoming mainstream choices,” said Zhu Keli, founding dean of the China Institute of New Economy. Beyond functionality, shoppers sought sustainability—opting for energy-efficient appliances and eco-friendly packaging.
As global eyes remain fixed on China’s retail spectacle, the Double 11 frenzy offers a glimpse into a future where technology, sustainability and emotional appeal converge in every shopping cart.
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'Double 11' shopping frenzy sparks new wave of consumption in China
cgtn.com
