Double 11, the Chinese mainland’s annual shopping festival, has evolved into a global spectacle. Journalist Merna from CGTN's The Power of Youth+ recently sat down with students at the Central University of Finance and Economics for an on-the-ground look at these changing habits.
Balancing Rational and Impulse Buys
Students at CUFE shared:
- Rational strategies: setting budgets, comparing prices and waiting for flash sales.
- Impulse triggers: social media hype, limited-time offers and peer recommendations.
Logistics at Lightning Speed
Ultra-fast delivery services are redefining expectations. What once took days now arrives in hours—shaping routines from morning coffees to last-minute gifts.
E-Commerce as a Cultural Bridge
Beyond domestic deals, platforms are showcasing brands from across the globe. International students highlighted how e-commerce brings tastes, trends and stories from their home countries directly to Chinese mainland doorsteps.
Future of Consumption
Looking ahead, the blend of smart spending and instant gratification is poised to shape not only shopping carts but cultural connections—transforming the way we experience global commerce.
Reference(s):
Watch: Double 11 and youth consumption – What's in your cart?
cgtn.com
