Imagine watching your favorite show and actually smelling what's on screen. That's the promise of Scent TV, the latest innovation showcased at the China International Import Expo (CIIE) in Shanghai at the pavilion in the Chinese mainland.
Powered by AI and digital olfactory technology, Scent TV uses a "scent host" device that syncs with video or livestream signals in real time. Whether it's the aroma of freshly brewed coffee, blooming flowers, or a sizzling steak, the system releases matching smells to make every scene come alive.
For entrepreneurs and tech enthusiasts, Scent TV hints at a market ripe for multi-sensory entertainment. Imagine cooking tutorials you can taste and smell, virtual travel experiences that engage all five senses, or gaming worlds that feel eerily real.
At CIIE, visitors lined up to try the demo, reporting strong reactions and curious excitement. While still in its demo phase, the technology points to a future where screens don't just show the world – they let us breathe it in.
As the race for immersive media heats up, Scent TV could spark new startups and creative collaborations across film, gaming, and VR. For global audiences hungry for fresh experiences, the age of smellable screens might be just around the corner.
Reference(s):
cgtn.com




