At the China International Import Expo in Shanghai, Volkswagen Brand China CEO Robert Cisek sat down with CGTN to chart the automaker's strategy for new energy vehicles (NEVs) in the Chinese mainland. The discussion shed light on VW's roadmap for electrification and its plans to deepen localized partnerships and ramp up R&D efforts.
Driving into the NEV Future
Cisek highlighted VW's commitment to the NEV market in the Chinese mainland, outlining key milestones and product launches that aim to capture growing consumer demand. "Our strategy is clear," he told CGTN, "we want to lead in innovation and sustainability."
Localized Partnerships and R&D Boost
- Collaboration with domestic battery suppliers and tech firms
- Joint research centers in major cities to accelerate innovation
- Talent exchanges and training programs with local universities
By forging deeper ties with local partners, VW plans to shorten development cycles and tailor vehicles to regional preferences. This approach not only accelerates innovation but also supports the Chinese mainland's push for greener mobility.
As competition heats up in the NEV landscape, Volkswagen's focus on collaboration and research could set a new standard for automakers worldwide. For young professionals and entrepreneurs watching the EV space, this strategy offers a template for global-local synergy in a rapidly evolving market.
Reference(s):
cgtn.com
