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Inside CIIE: A Live Tour of Middle Eastern Flavors

At Shanghai’s 8th China International Import Expo (CIIE), a vibrant corner celebrates the rich tapestry of Middle Eastern cuisine. Visitors from G20 nations are queuing up at interactive food stalls, eager to dive into spices, traditions and warm hospitality—one bite at a time.

A Feast of Flavors

From tangy za’atar blends in Levantine manakish to sweet, syrupy baklava layered with nuts and honey, each dish tells a story of centuries-old culinary heritage. Early reports at the live session show record crowds, with lines averaging 15 minutes—a sign of rising global appetite for Arab flavors.

Spices, Stories and Sustainability

Central to Arab cooking is the art of spice blending. Exhibitors showcase aromatic sumac, fragrant saffron and smoky harissa—many sourced through fair-trade channels. Nearly half of the pavilions feature certified organic or sustainably farmed ingredients, underscoring a shared commitment to eco-friendly dining.

Beyond the Plate

For entrepreneurs and food tech enthusiasts, the expo is more than tasting. It’s a hub for cross-border partnerships, from Tunisian olive oil distributors meeting Chinese importers to digital nomads scouting culinary pop-ups. Thought leaders and changemakers are also exploring how food diplomacy can bridge cultures and foster global connections.

Whether you’re a young global citizen seeking fresh flavors, a business professional eyeing new markets, or a traveler craving immersive experiences, the Middle Eastern offerings at CIIE deliver a taste of tradition—and a dash of inspiration.

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