China Global Television Network (CGTN) has officially launched three new Free Ad-supported Streaming Television (FAST) channelsCGTN Global Business, China Travel, and Discovering Chinaexpanding its digital reach to nearly 200 million users worldwide.
These channels are now live 24/7 on over 10 international FAST platforms, marking a strategic step in CGTN's push into new models of global communication. Each channel caters to specific interests, offering real-time insights, immersive travel stories, and curated documentaries.
CGTN Global Business delivers a nonstop stream of financial information, real-time market updates, in-depth analysis, and expert interviews designed to help young entrepreneurs, investors, and global citizens navigate China's economic policies and emerging market opportunities. Early metrics show that financial content on FAST platforms has surged by over 30% year-on-year, with viewers spending an average of 45 minutes per session in the first week of launch.
China Travel offers a front-row seat to contemporary tourism and lifestyle trends across the Chinese mainland, highlighting hidden gems, sustainable travel practices, and cultural experiences. From bustling tech hubs to serene natural landscapes, the channel aims to inspire digital nomads and eco-conscious travelers to discover new horizons.
Discovering China rounds out the lineup with feature-length documentaries that showcase milestones in modernization, innovative urban design, and cultural exchanges. Initial viewership trends indicate strong engagement among thought leaders and changemakers, with social interaction rates on partner platforms up by 25% since launch.
By blending data-driven storytelling with engaging visuals, CGTN's FAST channels aim to bridge cultural gaps and offer fresh perspectives on China's evolving role in the global landscape. For a digitally savvy audience eager for real-world impact, these channels provide a new gateway to understanding some of today's fastest-growing economic and cultural trends.
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CGTN launches three FAST channels, reaching 200 million global users
cgtn.com
