Emotional Consumption: The New Frontier
At the 8th CIIE, emotional consumption emerged as a defining theme. Instead of focusing solely on price tags, exhibitors are tapping into feelings—sparking connections that go beyond traditional trade.
Interactive Toys and Global Collaborations
CGTN’s live coverage spotlighted a lineup of trendy toys and globally launched collaborative products designed to foster emotional bonds and cultural resonance. From character-driven playsets to limited-edition partnerships, these showcases bring storytelling and design to the forefront of consumer appeal.
First-Ever Pet-Themed Zone
For the first time, the expo features a dedicated pet-themed zone. Visitors can explore high-quality pet supplies in immersive scenarios—from smart feeders to design-forward habitats—illustrating how animal care is now part of the experiential economy.
From Commodities to Experiences
This shift from simple commodity trading to an emotional and experiential economy signals new possibilities for future consumption. Brands are crafting moments that resonate—turning products into experiences that span cultures and age groups.
Looking Ahead
As young global citizens, entrepreneurs, and thought leaders seek deeper connections, the emotional consumption trend at the 8th CIIE offers a glimpse of tomorrow’s marketplace. Expect more immersive zones and collaborative launches that put feelings at the center of commerce.
Reference(s):
cgtn.com
