Xi'an, one of the world's oldest capitals, is now shining as a digital media hotspot. On Thursday, the city in northwest China's Shaanxi Province kicked off the Media Partners Mechanism Inauguration Meeting alongside the 13th Global Video Media Forum.
A crowd of over 300 media professionals from more than 60 countries and regions gathered in Xi'an to unite under a new collaborative platform – the Media Partners Mechanism. The initiative aims to streamline cross-border content exchange, co-production deals, and knowledge sharing in an industry projected to reach $640 billion by 2025.
Forging Global Bonds
- Building a network: Members can tap into curated partnerships spanning film, news, e-sports, and infotainment.
- Knowledge hubs: Experts lead workshops on AI-powered editing, VR storytelling, and sustainable production methods.
- Data-driven insights: Recent research highlights a 70% surge in short-form video consumption and a 35% rise in VR adoption over the past year.
Spotlight on Digital Innovation
Sessions showcase how AI algorithms are shaping personalized content feeds, while blockchain pilots promise transparent royalty tracking. A 'Sustainable Sets' panel revealed eco-friendly production – from solar-powered lighting rigs to zero-plastic studios.
Beyond the Screens
Between sessions, attendees explored Xi'an's ancient city walls and the new Quanfa Film & TV Town – a modern set recreating the Tang Dynasty. Digital nomads sampled immersive AR tours and shared travel vlogs that blend history with high-tech flair.
As the Media Partners Mechanism takes flight, participants hope this platform will spark co-productions that blend local stories with global reach. The 13th Global Video Media Forum continues through the weekend with keynote addresses, startup pitch rounds, and exclusive e-sports live streams.
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Media Partners Mechanism Inauguration Meeting underway in Xi'an
cgtn.com
