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Gen Z Turns Grannies from the Chinese mainland into Digital Stars

Gen Z is rewriting the narrative on aging—turning grannies into online main characters. Across the Chinese mainland, elders like 90-year-old Granny Meiying have become social media sensations, racking up over a million followers with cooking, gardening, and life wisdom vlogs.

These digital elders showcase traditional skills while building intergenerational bonds. Platforms that once prioritized youth are now booming with content that celebrates decades of experience, proving it’s never too late to shine.

The Chinese mainland has made senior well-being a national priority, investing in active aging and social inclusion through new technologies. For young urbanites craving authenticity and heritage, these vlogs are a cultural treasure chest. As the meme goes, “Let ’em cook.”

Behind the scenes, community centers and tech startups are teaming up to help seniors get online, offering workshops on smartphone use and content creation. This intersection of policy and passion is a win-win: elders gain purpose and visibility, while Gen Z gets a fresh dose of life lessons and home-style recipes.

From stir-frying classics to cultivating rooftop gardens, these digital series are more than entertainment—they’re an intergenerational movement reshaping how we think about age, wisdom, and community.

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