In Wuzhong City, in the northwest of the Chinese mainland’s Ningxia Hui Autonomous Region, culture and tourism have emerged as a powerful engine for rural revitalization. By pioneering an “industries + culture and tourism” model, local leaders are forging new pathways for economic growth and community empowerment.
Innovative Integrated Model
Wuzhong City officials have launched an “industries + culture and tourism” framework, combining traditional crafts, local festivals, and modern services to create immersive experiences. This approach not only attracts visitors but also preserves intangible heritage passed down for generations.
Empowering Rural Communities
Across scattered villages, farmers and artisans are stepping into new roles as tour guides, homestay hosts, and cultural ambassadors. Targeted investments in local roads and digital platforms have translated into rising visitor numbers and diversified income streams.
Measurable Impact and Future Outlook
Local hospitality and entertainment sectors are reporting significant year-on-year revenue gains. Beyond economics, the initiatives have sparked a renewed sense of pride among residents, strengthening community bonds and attracting young talent back to the countryside. As culture and tourism continue to intertwine, Wuzhong’s rural landscape is transforming, offering lessons in sustainable development for regions around the globe.
Reference(s):
cgtn.com
