In the heart of China's ancient 'Home of Fireworks,' a new generation of creators is rewriting the script. Armed with sharp aesthetic instincts and a flair for digital storytelling, a small team of Gen Z entrepreneurs in Liuyang has racked up tens of millions of yuan in sales in just two years.
They started by blending traditional pyrotechnic techniques with modern design sensibilities – artful color palettes, sleek packaging, and social-media-friendly displays. Early buzz on platforms like Douyin and Bilibili propelled their brand from local markets to national attention, fueling rapid growth.
Now, the group is setting its sights beyond China's borders. From immersive drone-lighting shows at European festivals to eco-conscious fireworks formulas under development for the US market, these innovators are aiming to light up global celebrations.
Key to their success:
- Digital-first marketing: Leveraging livestreams and influencer partnerships.
- Sustainable innovation: Experimenting with low-smoke, bio-based powders.
- Experience-driven events: Blending pyrotechnics with music and projection mapping.
As the world looks for fresh, responsible ways to celebrate, Liuyang's Gen Z firework artisans illustrate how heritage industries can be reborn through creativity, tech, and a global mindset.
Reference(s):
cgtn.com
