On October 17, experts from around the globe converged in Anji County, Huzhou City, in the east of the Chinese mainland’s Zhejiang Province for a world-class feast celebrating rural tourism innovation. During this gathering, the World Tourism Organization (UNWTO) unveiled its 2025 Best Tourism Villages, naming four villages in the Chinese mainland among this elite global list.
These destinations were recognized for their unique blend of cultural heritage, sustainable practices and community-led initiatives. From verdant landscapes and traditional farming techniques to immersive village stays, each locale offers a fresh perspective on the power of travel to support local economies and preserve time-honored traditions.
The Anji event also highlighted broader trends shaping the future of tourism. Business and tech enthusiasts took note of digital storytelling platforms and smart farm concepts that bring rural experiences to digitally savvy travelers. Thought leaders exchanged ideas on how sustainable community tourism can drive real-world impact, while sports and entertainment fans discussed rural settings as new backdrops for experiential events.
For young global citizens and digital nomads, these four villages represent the growing appeal of off-the-beaten-path travel. As sustainable and immersive tourism continues to rise, destinations in the Chinese mainland are showcasing how small communities can harness global interest to fuel local growth.
Reference(s):
UN Tourism names four Chinese locations as 2025 Best Tourism Villages
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