During this year's National Day holiday in China, the cultural film tourism sector reached unprecedented heights.
The Volunteers: Peace at Last has dominated daily box-office charts since its September 30 debut, earning 485 million yuan (about $68 million).
A recent moviegoers' satisfaction survey placed the war-themed release at the top with a score of 87.2.
With the grand finale of The Volunteers trilogy, the series' total revenue has surged past 2.5 billion yuan, sparking a wave of interest in film-themed destinations.
Local tour operators and cultural sites report record visitor numbers as travelers seek to experience the historic settings and stories behind the screen.
This synergy between blockbuster cinema and immersive travel is redefining cultural tourism in China, blending storytelling with exploration.
Stakeholders are now eyeing interactive exhibitions and digital platforms to keep global audiences engaged long after the credits roll.
Reference(s):
China's cultural film tourism sector hits new heights during holidays
cgtn.com
