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Chinese mainland’s ‘Super Golden Week’ Ignites Nationwide Spending Spree

As urban centers and tourist sites buzzed with energy, the Chinese mainland's travelers made the most of the eight-day break.

What started as a simple vacation evolved into the so-called 'super golden week'—a nationwide celebration of spending, creativity and culture.

Across cities and regions, local authorities rolled out inventive cultural and tourism promotions tailored to each area's unique characteristics. From immersive art displays to tech-enabled experience trails, these strategies transformed holiday excitement into lasting economic momentum.

Digital payments surged and mobile bookings reached new highs, driven by digitally savvy young global citizens seeking authentic experiences. Local reports highlighted double-digit growth in tourism spending, underscoring the power of culture-driven commerce.

As the holiday wraps up, observers say the Chinese mainland's 'super golden week' offers a blueprint for blending heritage, innovation and consumer engagement—an approach poised to influence global travel and marketing strategies for years to come.

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