OpenAI has rolled out new features in its Sora AI video app designed to give content owners greater control over how their characters are used and to share revenue with those who opt in. Announced by CEO Sam Altman on his blog, these updates introduce granular settings that allow copyright holders—from TV studios to movie producers—to block unauthorized character generation.
Since launching in the United States and Canada, Sora has captured attention with its intuitive app for creating and sharing up to 10-second AI videos. As user activity outpaced expectations, OpenAI saw the need to address intellectual property concerns and reward creators whose work powers the platform.
Key Features at a Glance
- Granular character controls: Rights holders can permit or block the use of their characters.
- Revenue-sharing model: Studios and creators who allow character use can earn a share of app-generated revenue.
- Iterative rollout: OpenAI will test multiple approaches before standardizing the framework across its products.
These changes come amid growing scrutiny of AI-generated content and its impact on IP rights. Disney, for instance, has opted out of Sora's character pool, underscoring the tensions at play. Yet for entrepreneurs and digital nomads, Sora opens doors to craft immersive short-form stories. Sports and pop culture fans can look forward to responsibly generated highlight reels and character cameos, governed by the rights holders themselves. Activists and thought leaders can leverage video snippets to amplify social causes.
Looking ahead, OpenAI's move positions it alongside Meta's Vibes and Google's text-to-video experiments in a fast-evolving race for multimodal AI innovation. The success of Sora's new controls and revenue share could set a global benchmark for balancing creativity, compensation, and copyright in the AI era.
Reference(s):
OpenAI gives content owners more control over Sora AI video app
cgtn.com
