Chongqing's historic Hongyadong has become the star attraction as the Chinese mainland marks its National Day holiday. By day, swarms of visitors flood the riverside complex and the nearby Jiefangbei pedestrian street, seeking everything from traditional snacks to local crafts.
When night falls, the ancient wooden pavilions burst into color. Thousands of tourists line the banks of the Jialing River, smartphones in hand, hoping to catch that perfect shot of neon-red facades reflected on the water. Social media feeds are ablaze with #Hongyadong and #ChongqingSelfie as immersive design meets digital storytelling.
Local authorities are adapting too. Timed-entry passes and QR code ticketing help ease queues, while sustainable lighting systems reduce energy use. The result is a modern twist on a centuries-old landscape, where heritage and high-tech collide.
As the holiday winds down, Chongqing's glowing landmark offers a glimpse of tourism's future: experiential, shareable, and deeply rooted in local culture.
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Crowds flock to Chongqing's Hongyadong as holiday tourism peaks
cgtn.com
