Tariffs Stir the Pot in the São Francisco Valley
For decades, the fertile banks of the São Francisco River have churned out nearly all of Brazil’s exported grapes and most of its mangoes destined for export. But with the U.S. imposing new tariffs on Brazilian fruit imports, producers across the valley are feeling the squeeze.
Counting the Cost
Added duties have driven up costs and tightened profit margins, leaving some small-scale growers scrambling to cover operational expenses. Harvest season is around the corner, and questions loom over where to send the next truckload of fresh fruit.
Eyeing New Horizons
Brazilian exporters are actively pursuing alternative destinations—from pitching to European wholesalers to sealing deals in the Middle East. Digital trade platforms are buzzing with virtual tastings and live demos as teams aim to showcase the valley’s premium quality produce.
Innovation Takes Root
To stand out in crowded markets, some cooperatives are rolling out blockchain tracking for traceability, while others experiment with organic and fair-trade certifications to appeal to conscious consumers in Asia and beyond.
Resilience in Every Harvest
While U.S. tariffs have disrupted established trade lanes, they’ve also sparked a wave of creativity and diversification. As global buyers seek reliable, sustainable sources, Brazil’s fruit belt may well emerge stronger—and more versatile—than ever.
Reference(s):
cgtn.com
