Norwegian salmon is riding a wave of popularity in the Chinese mainland, popping up on more dining tables as demand surges over the past two years. CGTN reporter Wang Tianyu notes that this growth makes China one of Norway's fastest-growing markets for seafood.
Why the surge?
Industry experts point to smoother cold-chain logistics and a growing appetite for global flavors among young consumers. From upscale sushi bars to home-cooked meals, Norwegian salmon's firm texture and rich taste have won fans in cities large and small.
Sustainability selling point
Norwegian producers emphasize high environmental standards, with modern aquaculture techniques that limit impact on marine ecosystems. This eco-friendly image resonates with thought leaders and changemakers who are championing responsible consumption worldwide.
As digital marketplaces highlight fresh Norwegian salmon and fast delivery, the fish's journey from fjords to forks illustrates how global trade meets local tastes. With China's appetite still growing, the future looks bright for this hallmark of sustainable seafood.
Reference(s):
cgtn.com
