Beijing buzzed this spring as thousands of collectors and creators descended on the 2025 Pop Toy Show Beijing. With annual revenue soaring to 13 billion yuan (about $1.8 billion), Pop Mart has turned collectible toys into a global language of emotion and identity.
From the moment the doors opened, rising designers took center stage, unveiling fresh IPs that blend art, story and surprise. Fans queued for hours to grab limited-edition releases and snag autographs from the creative minds behind cult favorites like Labubu, Dimoo and Molly.
Beyond the thrill of unboxing, the show highlighted the cultural impact of designer toys. Panels delved into how these miniatures spark cross-cultural conversations, empower creative entrepreneurs and redefine collectibles as storytelling mediums.
For entrepreneurs and digital nomads, Pop Mart’s meteoric rise offers a blueprint for building a global community around authentic design. Meanwhile, thought leaders and sustainability advocates have started conversations on eco-friendly materials and circular economies in the toy industry.
Whether you’re a die-hard fan or simply toy-curious, Pop Toy Show Beijing proves that in 2025, pop toys are more than novelties—they’re global ambassadors of creativity.
Reference(s):
cgtn.com
