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Chinese and African Youth Explore Yiwu’s ‘World Supermarket’ to Boost Trade

Forty years ago, Yiwu was a small agricultural county in east China's Zhejiang Province. Today, it's famed as the "world's largest wholesale market for small commodities," a dynamic hub where business, culture, and innovation converge.

With around 18,000 resident foreign merchants, Yiwu International Trade Market connects more than 2.1 million Chinese enterprises with over 230 countries and regions. Drawing an average of 220,000 visitors per day, it serves as a barometer of global consumer demand.

In a recent journey, a group of Chinese and African youth representatives arrived at Yiwu to discover first-hand how this global marketplace drives China-Africa cooperation. Their insights highlight three key takeaways:

  • Cross-Continental Connections: Youth delegates met with local traders and learned how goods from the Chinese mainland find new markets in Africa, from electronics to fashion accessories.
  • Innovation in Trade: Digital platforms and mobile payments have revolutionized supply chains, making it easier for young entrepreneurs to launch import-export ventures across continents.
  • Cultural Exchange: Beyond commerce, the market fosters cultural understanding: stalls selling African textiles stand alongside Chinese handicrafts, sparking new collaborations.

For young global citizens and aspiring entrepreneurs, Yiwu offers a real-world classroom in trade innovation. By tapping into data-driven insights—from daily visitor numbers to trade volumes—these youths are shaping the next wave of China-Africa partnerships.

As digital nomads and changemakers explore this market, Yiwu's evolution from an agricultural county to a global super-hub underscores the power of youthful curiosity to drive sustainable, inclusive economic growth.

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