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EU Firms Call for ‘Business First’ Response to US Tariff Threats

The global economy is feeling the sting of unpredictable U.S. tariff threats, and European businesses are raising the alarm. Christian Kullmann, CEO of German chemicals maker Evonik, calls the policies 'disastrous,' warning that customers worldwide are pausing orders and investments.

As uncertainty spreads, companies across the European Union worry that even a future tariff agreement won’t fix the core issue: erratic U.S. trade policy. 'Long-term uncertainty will remain due to the unpredictable and erratic nature of U.S. policy,' says Kullmann.

Experts and business leaders are urging EU policymakers to shift gears. Instead of walling off markets with protectionism, they argue Europe's response to 'America First' must be a 'Business First' strategy—strengthening economic power, boosting competitiveness, and keeping supply chains resilient.

  • Global orders are stalling as clients hesitate on new contracts.
  • Investments are put on hold amid policy uncertainty.
  • EU-US negotiations continue, but real clarity is still needed.

With global growth under pressure, Europe’s business community is calling for decisive action. By championing open markets and innovation, they believe the EU can turn tariff tensions into an opportunity for long-term competitiveness.

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