Beijing’s Chaoyang Park buzzed with energy on July 13 as the China-Saudi Esports Festival teamed up with the EWC China Tour Kickoff to transform summer nights into a playground for gaming and culture.
Marking the 35th anniversary of China-Saudi diplomatic ties and the start of the China-Saudi Cultural Year, the event blended high-octane esports battles with immersive cultural tourism experiences. Young global citizens and local fans flocked to the park arena, where LED stages, interactive art installations, and game demos offered something for every digital nomad and pop culture fan.
CGTN reporter Yang Yan captured the excitement, talking with one of the top esports players from the Chinese mainland who praised the festival’s mix of competition and creativity. "Bringing gaming and culture together has never felt so dynamic," the player said, highlighting how this unique format engages diverse audiences across G20 nations.
Fans echoed this sentiment, sharing how they discovered Saudi art booths and traditional performances between match breaks. The fusion of esports and cultural showcases demonstrated a fresh model for youth tourism, driving foot traffic and online buzz alike.
As esports continues to expand from stadiums to global cultural events, the China-Saudi Esports Festival and EWC China Tour offer a blueprint for future collaborations worldwide—where gaming meets heritage to create unforgettable summer moments.
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Gaming and culture unite as EWC China tour lights up summer nights
cgtn.com
