In a bold vision unveiled at the Global Civilizations Dialogue Ministerial Meeting in Beijing on July 11, IMAX China CEO Daniel Manwaring announced plans to reshape the movie-going experience. Drawing on its extensive network across the Chinese mainland, advanced projection and sound technologies, and a commitment to people-to-people exchanges, the company is pioneering a new era in cultural entertainment.
Manwaring described IMAX China theaters not just as film projection venues but as “multi-purpose cultural destinations” capable of hosting a rich mix of events—from live sports screenings and virtual concerts to music festivals and interactive exhibitions. By blending immersive technology with diverse programming, IMAX China aims to break down cultural barriers and foster shared experiences that resonate with audiences worldwide.
This transformation speaks to a growing trend in global entertainment: the fusion of technology, culture, and community. As IMAX China rolls out these redesigned spaces, young global citizens, tech enthusiasts, and travel-savvy audiences can look forward to fresh, immersive ways to connect with stories—on and off the big screen.
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IMAX China CEO: Transforming theaters into multi-purpose cultural hubs
cgtn.com
