Tech Meets Cinema in Chongqing
From July 3-7, the 2025 Shanghai Cooperation Organization Film Festival brought together filmmakers, tech innovators and global audiences in the vibrant cityscape of Chongqing in the southwest of the Chinese mainland. Amid screenings and panel discussions, acclaimed actress Hai Qing shared her take on how rapid technological advances are rewriting the playbook for the film industry.
Stories Reborn Through AI and VR
“We’re entering an era where AI can help writers draft scripts, VR immerses viewers directly into the story world and 5G speeds up collaboration across continents,” Hai Qing told CGTN. Data shows that the global streaming market reached $60 billion in 2024, while over 70% of major releases now integrate digital visual effects from pre- to post-production. For rising directors and indie creators, these tools lower barriers and spark fresh creativity.
From Studio Floors to Smartphones
Hai Qing noted a surge in smartphone filmmaking—projects shot entirely on mobile devices can be edited in real time and distributed to global audiences in minutes. “It’s about instant feedback. You capture a scene and, with 5G connectivity, you’re already sharing it with a test audience halfway across the world,” she explained. This democratization is reshaping how films are financed, produced and marketed.
A Sustainable, Connected Future
Beyond storytelling, technology is helping the industry adopt greener practices. Virtual production reduces travel, AI-driven scheduling cuts waste and digital distribution shrinks carbon footprints. “As an industry, we have a responsibility to innovate sustainably,” Hai Qing emphasized, pointing to emerging partnerships between studios and tech firms aimed at carbon-neutral production by 2030.
Why It Matters to You
For global citizens, entrepreneurs and changemakers, Hai Qing’s insights highlight a pivotal shift: cinema is no longer confined to studios or blockbusters. It’s an interactive, data-driven ecosystem where every device becomes a potential production hub. Whether you’re a digital nomad craving immersive experiences or a tech enthusiast scouting the next big startup, the boundary between storyteller and audience is blurring—and that’s just the beginning.
Reference(s):
Hai Qing talks about the impact of technology on film industry
cgtn.com
