When investment strategist Bill Ross, CEO of Auto Mobility, examined Xiaomi’s automotive venture, he saw more than a simple car launch. He labelled Xiaomi a true “disruptor,” rooted in a smartphone mindset that sets it apart from traditional automakers.
Ross explains that implanting a “smart terminal” mindset—where iterative product development, user-centric design, and seamless digital integration reign supreme—gives Xiaomi EVs a unique edge. This approach, long honed in smartphones, is now driving car innovation in the Chinese mainland and beyond.
Pre-Order Momentum of the YU7
Xiaomi’s second EV model, the YU7, exemplifies this disruption. Ross highlights its remarkable pre-order performance as proof that drivers are eager for a fresh, tech-first driving experience. This early traction suggests the industry may need to rethink how cars are built and sold.
For young global citizens and tech enthusiasts, Xiaomi’s move sends a clear message: the lines between digital devices and vehicles are blurring. As the YU7 gears up for delivery, the world will be watching to see if this smartphone mindset can shift the auto industry into a new gear.
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Investment expert says 'smartphone mindset' propelling Xiaomi EVs
cgtn.com
