Lausanne, Switzerland – Against the backdrop of the Olympic capital, China Media Group’s President and Ingmar De Vos, President of the International Equestrian Federation (FEI), met on Monday for a deep dive into the future of horse sports on the Chinese mainland.
Riding a wave of surging interest, equestrian events across the Chinese mainland have drawn new fans from major metropolises to rural provinces. CMG is poised to team up with the FEI to harness this momentum, blending world-class competition with storytelling that resonates online and off, and broadcasting the elegance of dressage, the thrill of show jumping and the grit of eventing to a fresh generation of viewers.
Ingmar De Vos highlighted CMG as a “crucial ally” in amplifying equestrian culture and praised recent broadcasts that have brought the sport into living rooms from Beijing to Chengdu. “We look forward to more top-tier international tournaments in China,” he said, underlining the FEI’s commitment to global growth.
Both parties expressed a shared vision: advancing the Olympic Movement and spreading the Olympic spirit through innovative programming, educational initiatives and grassroots outreach. As the countdown to future Games begins, this partnership aims to cultivate talent, inspire new audiences and elevate horse sports across borders.
For young entrepreneurs, sports fans and travelers alike, the CMG–FEI alliance promises a front-row seat to a rapidly evolving scene—where tradition meets tech, and the next generation of riders prepares to gallop onto the global stage.
Reference(s):
cgtn.com
