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Why China Continues to Captivate Global Investors

On June 20, over 570 guests from 43 countries and regions gathered in Qingdao to wrap up the 6th Qingdao Multinationals Summit. Executives, policymakers and thought leaders explored how China’s innovation ecosystem and market potential are shaping the next wave of cross-border investment.

Market Scale and Digital Momentum

With a consumer base exceeding 1.4 billion and more than 900 million internet users, China offers unmatched scale. At the summit, delegates highlighted how advanced digital payments, booming e-commerce and a growing middle class are fuelling demand for global brands and homegrown startups alike.

Innovation and Policy Support

Speakers pointed to special economic zones and pilot free‐trade ports as hubs for R&D collaboration. Tax incentives, streamlined approvals and targeted talent programs are lowering barriers for multinationals aiming to set up local research centers and joint ventures.

Sustainability and Future Growth

As China accelerates its transition to green energy, investors are eyeing projects in renewable power, electric vehicles and smart-city infrastructure. Commitments made at earlier summits are now turning into factory lines and pilot projects, demonstrating China’s focus on long-term, sustainable returns.

Looking ahead, participants signaled plans to deepen partnerships, expand local production and co-invest in next-generation technology. With its blend of market scale, digital leadership and supportive policies, China remains a top destination for global investors charting their next growth chapter.

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