In a landmark move on Sunday, China Media Group (CMG) signed a Memorandum of Understanding with Fondazione Milano Cortina 2026 to deepen collaboration ahead of the 2026 Winter Olympics.
The agreement focuses on three core areas: promoting the Milano Cortina Winter Games, securing event broadcasting rights, and facilitating personnel exchanges between CMG and the foundation.
As part of this partnership, CMG has officially become a rights-holding broadcaster of the Milano Cortina Winter Games, ensuring it can deliver comprehensive coverage when the event unfolds in 2026.
Fondazione Milano Cortina 2026, established in December 2019, leads the organization, promotion and publicity of sporting and cultural events tied to the Olympic and Paralympic Winter Games.
This MoU sets the stage for a stronger media collaboration and highlights the growing importance of strategic partnerships in global sports coverage.
Reference(s):
CMG signs cooperation agreement with Fondazione Milano Cortina 2026
cgtn.com
