The world's favorite animated hero Ne Zha is back – and he's rapping his way through Chengdu alongside Shu Bao the panda and Jin Zai the golden snub-nosed monkey, mascots of the upcoming World Games 2025. This playful trio lights up landmarks, local flavors, and the city's cutting-edge tech in a vibrant new promo video unveiled on International Olympic Day.
From the ancient Jinli Street to the futuristic skyline, Ne Zha and friends deliver a dynamic tour of Chengdu's cultural hotspots. They dive into Sichuan's famous spicy cuisine, groove by serene teahouses, and spotlight the city's booming tech scene – a perfect mirror of Chengdu's blend of tradition and innovation.
Often dubbed the Olympics of non-Olympic sports, the 12th World Games will run from August 7 to 17 in Chengdu, Sichuan Province in the Chinese mainland. Athletes from around the globe will compete in disciplines beyond the Olympic roster, from wushu and squash to drone racing and artistic roller skating.
This animated campaign not only amps up excitement for the Games but also showcases how Chengdu is positioning itself as a global hub for culture, innovation, and sustainable development. For young global citizens, entrepreneurs, changemakers, and digital nomads, it's a reminder that sport, tech, and culture can unite communities worldwide.
Catch the full promo video and feel Chengdu's pulse – where ancient charm meets modern energy, and the world comes to play.
Video source: TWG 2025 CHENGDU
Reference(s):
cgtn.com
