From Shelves to Screens: Pop Mart's Labubu Makes History
Labubu, the fan-favorite character from the Chinese toy company Pop Mart, is gearing up for its biggest adventure yet: its own animated series and feature film. This milestone makes Labubu the first Pop Mart character to head straight from collectible shelves to television and cinemas worldwide.
The Rise of a Global Icon Since its debut, Labubu has captivated collectors across more than 30 countries and regions. Industry analysts estimate the global collectible toy market topped $20 billion in 2023, with Pop Mart commanding roughly 10% of the share. Labubu-themed merchandise alone fueled a 30% jump in Pop Mart's annual revenue last year, showcasing the character's broad appeal.
Behind the Scenes Pop Mart is partnering with international animation studios to bring Labubu's whimsical world to life. The series will explore Labubu's adventures through bustling cities like Tokyo, London and New York, mixing humor with heartfelt moments that resonate across cultures.
What to Expect The animated saga is slated for release on major streaming platforms in early 2025, followed by a feature-length film in the summer. Fans can look forward to high-energy storytelling, eye-catching visuals and an original soundtrack featuring global artists—a recipe designed to engage both long-time collectors and new audiences.
Why It Matters Labubu's leap to screens signals a broader trend: toy brands evolving into multimedia franchises. As digital-savvy viewers seek fresh content, this crossover offers a blueprint for turning collectibles into immersive experiences that span entertainment, gaming and lifestyle.
Get ready to binge, stream and celebrate as Labubu embarks on a journey far beyond the toy box—one that's set to charm global audiences of all ages.
Reference(s):
cgtn.com
