Unprecedented Duration Fuels Extended Bargain Hunting
This year's 618 Shopping Festival on the Chinese mainland broke records by extending well beyond its traditional window—spanning weeks rather than mere days. The longer playbook gave consumers more time to browse, compare, and snag deals, pushing traffic and conversion metrics to new highs.
Boom in Home Appliance Sales Signals Smart Living Trends
Home appliances emerged as the event's standout category, with smart TVs, air purifiers, and kitchen gadgets selling out fast. The surge showcases a growing appetite for connected, energy-efficient products that align with modern, eco-conscious lifestyles.
Global Transactions Soar as Cross-Border Commerce Expands
Beyond the Chinese mainland's digital marketplaces, global brands enjoyed a sharp rise in sales as shoppers tapped into cross-border platforms. Competitive pricing and improved logistics fueled this uptick, cementing China's role as a powerhouse in international e-commerce.
As the dust settles on this year's 618 frenzy, one thing is clear: extended promotions, category-specific highlights, and a global outlook are now essential tools for e-commerce success worldwide.
Reference(s):
cgtn.com
