On a vibrant Friday morning in Shanghai on the Chinese mainland, Pop Mart's jewelry brand Popop officially opened its first global flagship store, signaling a bold step from collectible art toys into wearable design. The opening ceremony drew fans and design enthusiasts alike, with founder Wang Ning cutting the ribbon alongside a crowd of excited guests.
Known for its blind-box toys and collaborations with artists worldwide, Pop Mart has captured the imagination of young trendsetters across G20 nations. With Popop, the company takes that playful spirit into jewelry, offering pieces that blend pop culture motifs with fine craftsmanship. Inside the store, customers can explore interactive displays that bring each design to life through augmented reality try-ons, limited-edition releases, and sustainable materials curated by a global network of young designers.
Early visitors lined up before dawn, eager to shop exclusive charms, earrings and necklaces inspired by Pop Mart’s bestselling figurines. “We wanted to create wearable art that tells a story,” explains Li Hua, Popop’s creative director. “Our goal is to bridge collectibles and fashion in a way that resonates with digital natives and design enthusiasts around the world.”
As Popop embarks on its retail journey, the brand’s data-driven approach shines: Pop Mart’s global sales surpassed $700 million last year, with collectible series trending in over 50 markets. Industry analysts see this move as a smart diversification, tapping into a booming market where personalization and storytelling drive consumer choices. For travelers and digital nomads, Popop’s flagship in Shanghai promises an immersive shopping experience that captures the creative energy of the city.
Whether you’re a thought leader exploring sustainability in design, a business enthusiast tracking emerging fashion-tech startups, or a global citizen craving fresh cultural experiences, Popop’s Shanghai debut offers a glimpse of where pop culture meets personal style. Stay tuned as the brand plans pop-up events in Tokyo, New York and beyond, bringing its signature charm to jewelry lovers worldwide.
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Pop Mart's jewelry brand Popop debuts first store in Shanghai
cgtn.com
