From U.S. Reliance to Global Reach
As a leading enterprise in the world’s largest monk fruit export hub on the Chinese mainland, Guilin GFS Monk Fruit Corp. once depended entirely on the U.S. market for its monk fruit exports. CEO Lan Fusheng warns that “any trade frictions between nations could push a business to the edge of collapse.”
Over five years, the company reduced its U.S. market share to under 50% and built partnerships with more than 1,600 clients across continents. This strategic shift has not only weathered trade tensions but also fueled fresh growth.
Data-Driven Diversification
- U.S. share cut to <50%
- 1,600+ global partners
- 5-year pivot plan
Why It Matters for Young Global Citizens
In an age of shifting geopolitics and trade barriers, relying on a single market can expose businesses to sudden shocks. By spreading sales across regions, companies strengthen their resilience and unlock new opportunities.
Lan’s confidence in China’s ability to navigate evolving challenges highlights the importance of adaptability. For startups and established firms alike, building a diversified network isn’t just smart—it’s essential for long-term success.
Reference(s):
cgtn.com
